A senior boutique helping founder-led companies, scale-ups and established SMEs build authority, recognition and defensible reputation. Few clients, direct access to the decision-maker, multi-year horizons.
NOTA sits between strategic advisory, corporate communication, media relations and founder positioning. We don't sell content volume: we build clarity, relevance and the ability to become part of the conversation that determines reputation and access.
You always talk to the person who decides. No handover to a junior team after signing — which is why the client portfolio stays deliberately small.
One client per sub-sector. It protects your positioning and makes a conflict of interest with a direct competitor impossible.
Twenty years spent building and communicating real companies — through growth, an IPO and difficult phases. Not theoretical consulting.
AI accelerates research, monitoring and first drafts. Judgement, thesis and relationships stay human and senior. The perimeter is written into the contract.
A path that starts from a serious diagnosis and ends in the ability to defend your own reputation. The first two phases have a start and an end; the other three are continuous.
Reputational audit, stakeholder interviews, map of the category conversation and a measured share-of-voice baseline.
Message house, founder narrative, verifiable proof points and definition of the thesis: the position the company defends in public.
Editorial calendar, cadence, formats and theme ownership. Controlled repetition is what turns messages into memory.
Media relations, speaking, proprietary research and editorial partnerships. Opportunities are built, not awaited.
Issue monitoring, crisis preparedness and handling of sensitive announcements and corporate discontinuity.
We measure with indicators agreed with you at the start and never changed mid-course: share of voice on owned themes, share of coverage carrying your messages, media-mix quality, inbound demand, and presence in AI-generated answers.
They don't differ in workload but in the scope of risk managed: from positioning the individual, to the company's narrative system, to reputational defence and the story told to investors and institutions.
For those who must exist publicly before the company does.
For those with a story to tell and no one governing it.
For those with something to lose, not just something to say.
Alongside ongoing engagements we run closed-scope projects: positioning resets, launches, proprietary research and surveys, extraordinary transactions and crisis sprints. Every engagement starts from a conversation and a tailored proposal.
Foreign companies, startups and entrepreneurs entering Italy find a market that isn't difficult — it's governed by implicit rules. The register of credibility is different, decisions travel through networks of personal trust, and the outlets that matter rarely coincide with those the board already knows.
Talk to us about your Italian entryThe global message must be rebuilt around how decisions are made in Italy. The superlative promise, which signals ambition elsewhere, triggers suspicion here.
Before two hundred outlets, the twenty people who genuinely matter in your vertical: trade associations, advisors, institutional tables, vertical journalists.
An unknown foreign brand has a legitimacy problem, not a visibility problem. It's solved by giving the market a person to talk to.
Longer validation cycles. We plan over twenty-four months and measure every three, instead of declaring failure at month six.
Entrepreneur, author and speaker. Co-founder of TrenDevice, taken from niche refurbished electronics to a recognised national brand and a stock-market listing, and co-founder of EGG Finance, a CRM and AI platform for the Italian credit market.
Teaching activity and guest lectures at Italian universities, interviews and coverage in leading business and mainstream media. Every NOTA client works directly with him.
Alessandro PalmisanoFounder & Chief Strategist · NOTA
A narrative account following a family-run SME at the moment it has to choose: stay what it is, or become something else. Written for entrepreneurs rather than consultants, it has become over the years a conversation-opener with industrial families and founders facing the same decision. Published in Italian.
View the book on AmazonIf you have to explain your unique selling proposition, you don't have one. How to tell a positioning that actually works.
Read →Artificial intelligenceWhen producing costs nothing, producing stops being a service. What remains payable in corporate communication.
Read →ReputationThe reputational value curve isn't linear. Knowing where your company sits on it prevents you from stopping exactly when the work starts paying.
Read →Whether you're considering a positioning programme, an entry into the Italian market, or simply want a view on how you're perceived today, write to us. We answer every enquiry from a company within two working days.
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