Short notes on positioning, artificial intelligence, reputation and marketing for founder-led companies.
If you have to explain your unique selling proposition, you don't have one. How to tell a positioning that actually works.
10 June 2026Artificial intelligenceWhen producing costs nothing, producing stops being a service. What remains payable in corporate communication.
24 June 2026ReputationThe reputational value curve isn't linear. Knowing where your company sits on it prevents you from stopping exactly when the work starts paying.
8 July 2026Artificial intelligenceWhen people stop clicking results and read a generated answer, the question is no longer whether they find you. It's whether they cite you.
22 July 2026Founder positioningIn B2B, trust is built on the person before the logo. Real advantages, real risks, and rules for not confusing the two.
5 August 2026Italian marketItaly isn't a difficult market. It's a market with implicit rules. Ignore them and you'll spend well and achieve little.
14 August 2026MethodTwelve people answering the same question twelve different ways don't have a communication problem. They have an architecture problem.
21 August 2026